The value of the loonie has many Canadians rethinking their travel plans.

A survey from the Angus Reid Institute found 42 per cent of respondents plan to cut out overnight travel to the U.S. completely because of the value of the loonie against the U.S. dollar.

Beyond travelling overnight, 45 per cent of those surveyed said they would stop cross-border trips to the U.S. for groceries and other consumer goods.

Karen and Barry Shale just returned to Winnipeg from a trip to Calgary to visit friends – the couple said trips to the U.S. have been eliminated from their travel plans.

“We usually go (to Minneapolis) for thanksgiving to visit relatives but it’s just not worth it,” said Karen. “When our money’s worth such a small amount by the time you get down there, you don’t want to shop and that was always the most fun.”

The couple said they are using their vacation time to see more of Canada.

That’s exactly what the local tourism industry is banking on for a boost in business – more Canadians and Manitobans travelling within their own country and province.

“It’s a double win from a tourism perspective in Manitoba,” said Colin Ferguson, Travel Manitoba president and CEO. “We have Winnipeggers and Manitobans staying at home, other Canadians touring Canada which is key so it’s important on us to make sure we get our lion’s share of that.”

Not everyone’s singing a happy tune.

The low loonie is a challenge for businesses which import products from the United States.

Quest Musique owner Sam Trachilis said the exchange rate has cut into his store’s bottom line.

For instance, a Taylor Koa guitar, which would’ve went for around $5000 early last year, is now marked to sell for $5700.

“The exchange really hurts it’s something that is going to hurt a lot of businesses and that has hurt a lot of businesses this year because it’s kind of been rising through the whole 2015 year,” said Trachilis.

The Angus Reid survey found 73 per cent of Manitobans think the value of the dollar will hurt the provincial economy.

Nine per cent of respondents said it will benefit Manitoba.