The RCMP is stepping up traffic enforcement this weekend in response to a recent rash of deadly crashes.

The Chief Superintendent of the Manitoba RCMP has directed all officers to immediately focus on road safety after 10 people died in crashes in the past week.

READ MORE: Fatal Thompson crash makes 10 deaths on Manitoba roads in a week

The Mounties fear if driving behaviour doesn't change, more lives will be lost.

This weekend and moving forward Chief Supt. Mark Fisher said drivers will see more RCMP officers patrolling the highways, watching for motorists who aren't following the rules.

“I hope that you'll see and expect that you'll see greater visibility,” he said. “[Officers] out there aggressively targeting traffic offences this weekend.”

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Fisher said all officers regularly play a role in traffic enforcement, but with 94 deaths on Manitoba roads so far this year, police want to make sure their message is heard loud and clear by motorists.

RCMP are reminding Manitoba drivers to put on their seatbelts, slow down and stay sober.

The RCMP said 50 per cent of the people who died in crashes this year were not wearing seatbelts.

Speed was listed as a factor in 48 per cent of fatal collisions and impaired driving a contributing factor in 39 per cent of collisions.

READ MORE: Speed, alcohol, distracted driving led to fatal crash: RCMP

RCMP have arrested and charged 1,240 drivers with impaired driving so far this year, compared with 1,183 for the same time period in 2015.

The Mounties have also handed out nearly 10,000 more traffic tickets this year than in 2015.

Fisher said the RCMP is concerned that the number of fatal collisions hasn't gone down, even though enforcement is up.

“Our traffic charge statistics are up significantly over last year already yet we're seeing an increased number of fatals,” said Chief Supt. Fisher.  “That's not what we would normally expect to see.  We would expect to see with more enforcement, a drop in fatals."