Bullying is a major issue in Winnipeg schools. From pink shirts to web sites, teachers and school boards have tried to stop it.
For the past year and a half the Winnipeg police service and the 4 Life Foundation have been trying a different technique in seven inner-city schools.
The Hurt No More program doesn't rely on slogans, instead the key is empathy.
Through empathy activities kids experience what it's like to be visually or physically challenged. They learn how to put themselves in other people's shoes.
Sgt. Danny Boyko from the Winnipeg Police Service thinks Hurt No More will be big.
"This is going to go across North America, because it speaks for itself and it's amazing!” said Boyko. “I have never seen anything like it ever, anywhere."
Boyko says empathy is not innate.
"Empathy is actually not a survival tool,” he said. “It's to your detriment when you're at home and you're trying to survive."
That's something he learned firsthand.
"I'd wake up a lot of mornings to my dad punching me in the face."
He learned empathy and now he's teaching it to inner-city kids.
"Now that I know what empathy means, I want to spread it out," said Julianne, a grade 6 student from Pinkham school.
She won't have to spread the word alone.
Boyco says the Denver Broncos, Nashville Predators, Winnipeg Blue Bombers and H&M have all agreed to sell Hurt No More clothing. Proceeds will be used to bring the program to other schools.
