Alter Ego Sports
Alter Ego Sports has been serving great customers on Pembina Highway for nearly two decades! Helping kids of all ages get outside on equipment that performs is what we do - and we love it. We know that we’re not just selling bikes, or skis, or a snowboard set up, we’re partnering with you in your active lifestyle. Every day we strive to provide outstanding service. We want you to find exactly what you need and have fun doing it.
The industries we deal in are constantly evolving and coming up with ways for you to ride or slide faster and with more comfort. When we ask our customers for feedback, they consistently tell us that they appreciate our knowledgeable and skilled staff. We know that to serve our customers best, our staff must be experts and we work hard to make it so. We’re focused on on-going product and industry training, and we’ve sent our fit and service technicians all over North America to become experts in fitting you properly and getting the best out of your equipment.
Most people who come into our shop have an idea about the experience they want to have. We see it as our job to guide them to the right products, information and support to fit that experience. It’s why we started our Limited Lifetime Service plan, backing up every bike sale with a free tune up, every year, for life. It’s why we only deal the best brands in the world and back it all up with full repair options for Nordic ski, alpine ski, snowboard and cycling equipment. It’s why we’re committed to supporting rides, races and events in the community all year long.
We love what we do – we get to sell fun everyday! We’re grateful for the local support over the past 20 years and we look forward to serving the community for many more years to come.
