'Definitely been an upswing': Manitoba growers cash in on mushroom mania
The humble mushroom has cracked a number of 2022 food trend lists, with the New York Times calling it the ingredient of the year.
Thanks to their variety and versatility, mushrooms are popping up outside of the produce section, in coffee, broths, and supplements.
Mushroom producers on this side of the border say Manitobans are also buying into fungi fever.
"There's definitely been an upswing in people being interested in knowing at least a little bit about them and wanting to try them in cooking,” said Daniel Purpur, owner of Purps Produce.
Purpur started an urban farm growing a variety of vegetables about six years ago, but found the market oversaturated with other growers.
However, he saw an opportunity in specialty mushrooms.
"I learned that mushrooms had a very niche, special market with not a lot of growers around, but growing mushrooms is actually quite doable, but a little different than just planting a seed in the ground,” he said.
He now sells his oyster, lion’s mane and chestnut mushrooms to local restaurants, at farmers’ markets and online. He also offers home-growing kits for those looking to try their hand at growing the fungi.
"There are so many reasons why mushrooms are getting more popular, whether it's the texture, the flavour, the health benefits, their role in the ecosystem,” he said.
According to Manitoba Agriculture, our province only takes a small bite out of the national mushroom market, with Ontario and B.C. accounting for over 90 per cent of production.
Loveday Mushroom Farms, a pioneer in Manitoba's mushroom industry since 1932, accounts for most of the province’s mushroom production.
“If you look at 2021 data, the total square footage of area that was in production in mushrooms in Manitoba is just under 195,000 square feet. The majority of that would be through Loveday,” said Tom Gonsalves, a vegetable crop specialist with Manitoba Agriculture.
And now, independent growers are also getting a taste of mushroom mania.
"They have specialty mushrooms to sell, and I think that is causing a higher profile to the clientele that frequent farmers’ markets,” said Gonsalves.
Aside from the taste and variety, mushrooms have noted health benefits. Consumer Reports health editor Trisha Calvo said edible mushrooms can pack a nutritional punch.
"Mushrooms can be great sources of potassium, selenium and antioxidants. Plus, they provide some fibre and some types are rich in vitamin D,” she said.
As for claims that mushrooms have medicinal properties to treat everything from anxiety to cancer, Calvo said more research is needed.
"There's been some preliminary research to support some of these claims, but what works in the lab or in mice doesn't always apply to humans. More studies are needed,” she said.
CTVNews.ca Top Stories
BREAKING Average hourly wage in Canada now $34.95: StatCan
Average hourly wages among Canadian employees rose to $34.95 on a year-over-year basis in April, a 4.7 per cent increase, according to a Statistics Canada report released Friday morning.
Magnitude 4.2 earthquake reported off Vancouver Island's west coast
A 4.2-magnitude earthquake was recorded west of Vancouver Island early Friday morning.
This iconic Canadian song is turning 50
Andy Kim's 'Rock Me Gently' is marking a major milestone, as it celebrates its 50th anniversary.
From outer space? Sask. farmers baffled after discovering strange wreckage in field
A family of fifth generation farmers from Ituna, Sask. are trying to find answers after discovering several strange objects lying on their land.
Her SUV was stolen in Montreal. A Good Samaritan on Facebook helped her get it back
Just as she had feared, a restaurant owner from eastern Quebec who visited Montreal had her SUV stolen, but says it was all thanks to the kindness of strangers on the internet — not the police — that she got it back.
Oprah Winfrey: I set an unrealistic standard for dieting
Oprah Winfrey said on Thursday evening that she has long played a role in promoting unhealthy and unrealistic diets.
Ontario family receives massive hospital bill as part of LTC law, refuses to pay
A southwestern Ontario woman has received an $8,400 bill from a hospital in Windsor, Ont., after she refused to put her mother in a nursing home she hated -- and she says she has no intention of paying it.
Toronto police called to Drake's Bridle Path mansion for another alleged intruder on Thursday
Toronto police say a man who allegedly attempted to access Drake’s Bridle Path property was taken to hospital on Thursday after an altercation with security guards.
Flat tire on a highway? Here's why you shouldn't try to fix it
If you're cruising down a highway and realize you have a flat tire, you may want to think twice before stopping to fix it on the side of the road.