Indigenous-owned chip company in Manitoba will soon be on store shelves across Canada
People across the country could soon be experiencing a chip that was created by a Manitoba-based, Indigenous-owned company.
Alfred Lea, who started the Native Canadian Chip Corporation, created Tomahawk Chips in 2015.
The chips have mainly been sold in Manitoba, Ontario, California and on Amazon, but that will soon change thanks to a partnership with Star Wholesale Ltd., which is a national distributor based in Calgary.
"You have to work hard, you just have to keep going, you can never give up," said Lea. "That's what I tell young people, if you're going to do something, you're the main driver, you drive it; don't let anyone else steer you away."
The Riverton, Man.-based company currently has five flavours of chips that are sold at a variety of stores.
While the chips are a growing product, Lea said they are looking to expand the brand and offer more products.
"We'd like to do jerky, some corn chips, popcorn, et cetera."
He said they like to create their own recipes for the products and use Indigenous producers as well.
"I take this business seriously because you're getting people to follow you and if you fail, they fail."
Some of the flavours of Tomahawk Chips that will be available throughout Canada. July 27, 2021. (Source: Scott Andersson/CTV News)
Some of the flavours of Tomahawk Chips that will be available throughout Canada. July 27, 2021. (Source: Scott Andersson/CTV News)
Lea added he currently employs around 20 people and with this new national partnership, he plans to double his workforce.
He also has plans to expand his chip brand outside of Canada.
"I just came from a trade show in Las Vegas and it went very well, so we are expanding very quickly in the U.S."
Lea added he has also sent test samples to China and has received interest from Taiwan and Saudi Arabia.
Some Tomahawk Chips flavours. July 27, 2021. (Source: Scott Andersson/CTV News)
Some Tomahawk Chips flavours. July 27, 2021. (Source: Scott Andersson/CTV News)
Another project Lea is working on is mentoring Indigenous youth through Friendship Centres in First Nation communities.
He is taking his business experience and helping kids with their business ideas.
"I just open doors for them and give them opportunities to meet other business people," he said, noting the youth are already very sharp people.
He said the advice he gives people is they have to be prepared to work hard and they can do anything they want, they just have to apply themselves.
CTVNews.ca Top Stories
Fluid in eye cells can 'boil' if you watch the eclipse without protection: expert
Millions of people in parts of Eastern and Atlantic Canada will be able to see the rare solar eclipse happening on April 8. But they should only look up if they have proper eye protection, experts say.
He didn't trust police but sought their help anyway. Two days later, he was dead
Jameek Lowery was among more than 330 Black people who died after police stopped them with tactics that aren’t supposed to be deadly, like physical restraint and use of stun guns, The Associated Press found.
CRA no longer requiring 'bare trust' reporting in 2023 tax return
The Canada Revenue Agency announced Thursday it will not require 'bare trust' reporting from Canadians that it introduced for the 2024 tax season, just four days before the April 2 deadline.
Being harassed at work? What to consider when deciding what to do next
If you've been the victim of workplace harassment, it can be difficult to feel you're not alone - and even more difficult to know where to go with a complaint.
Sunshine list: These were the Ontario public sector's highest earners in 2023
Ontario released its annual sunshine list Thursday afternoon, noting that the largest year-over-year increases were in hospitals, municipalities, and post-secondary sectors.
Grandparent scam: London, Ont., senior beats fraudsters not once, but twice
It was a typical Tuesday for Mabel Beharrell, 84, until she got the call that would turn her world upside down. Her teenaged grandson was in trouble and needed her help.
Half of Canadians support TikTok ban, with U.S. concerns 'trickling' north: poll
A new poll indicates 51 per cent of Canadians support banning the social media app TikTok, after a U.S. bill aiming to do just that passed in the House of Representatives.
Where is the worst place for allergy sufferers in Canada?
The spring allergy season has started early in many parts of Canada, with high levels of pollen in some cities already. Experts weigh in on which areas have it worse so far this season.
More unauthorized products for skin, sexual enhancement, recalled: Here are the recalls of this week
Health Canada and the Canadian Food Inspection Agency recalled various items this week, including torches, beef biltong and unauthorized products related to skin care and sexual enhancement.