Majority of shoppers prefer hearing holiday music: survey
Published Thursday, December 4, 2014 3:31PM CST Last Updated Thursday, December 4, 2014 7:16PM CST
It's beginning to sound a lot like Christmas and for most shoppers, that’s a good thing.
Based on a recent survey by the Society of Composers, Authors and Music Publishers of Canada (SOCAN), 82 per cent of Canadian shoppers prefer hearing holiday music.
One third of shoppers say hearing holiday music in the store or on the radio reminds them it's time to pick up gifts.
Most people surveyed say holiday music influences how long they stay in a store, but that can go either way.
A total of 29 per cent say music made them linger.
And, 36 per cent say tunes drove them out.
The most crowd-pleasing? Traditional tunes.
Only 5 per cent say they prefer modern holiday songs, though most people enjoy a few modern songs sprinkled into their holiday mix.
Six in 10 holiday shoppers say festive music could improve their shopping experience if it was only played in December.