Through the month of October, paramedics in Manitoba will don pink epaulettes to show support for breast cancer awareness.

“We’re asking paramedics and other emergency medical services personnel across the province to purchase pink epaulettes, with proceeds from those sales being donated to the Breast Cancer Foundation,” said Jeff Bedosky, a paramedic with Criti Care EMS. “We’re excited by the initial response from our colleagues throughout Manitoba, and hope to raise not only awareness but a significant amount of money for the Foundation.”

It's estimated that 24,400 women and 210 men will be diagnosed with breast cancer in 2014 across Canada.

“Paramedics see the effect that this illness has on patients in our communities, and many of us also have family or friends who are affected,” said Winnipeg paramedic Cory Wilson.

The epaulettes can be also be bought online at