The steps Travel Manitoba is taking to help the province's tourism industry recover
Travel Manitoba is looking at ways to help the tourism industry in the province, which took a hit during the COVID-19 pandemic.
Before the pandemic, tourism was a $1.6 billion industry in Manitoba; since then, it has lost between 25 per cent and 60 per cent of its revenue.
Travel Manitoba said people choosing to travel within the province is one of the keys to recovery.
It mailed out a 112-page Road Trip Guide that is filled with day trips and overnight staycation options within the province.
“The road trip campaign covers a tremendous amount of the province,” said Colin Ferguson, president and CEO of Travel Manitoba.
“It’s not just A to B, it’s everything in between as well. There are 18 individual road trips. If you have received a guide at home through a direct-mail program, I encourage you to open it up and have a look at it.”
The Manitoba Chambers of Commerce also has a Tourism Receipt Incentive Program, or T.R.I.P., which allows Manitobans 18 and over to submit receipts for a paid overnight stay at a Manitoba accommodation.
“Between July 31st and August 16th of this year, (you can get) a rebate of $100 on a hotel stay, or $150 on a pre-arranged stay and play package,” said Chuck Davidson, president and CEO of Manitoba Chambers of Commerce.
“Eligible stays include hotels, motels, B&Bs that are members of the Bed and Breakfast Association, lodges and resorts.”
Davidson said the Chambers want to ensure Manitoba’s tourism industry recovers for the sake of Manitoba businesses, and the benefit of residents.
The Manitoba Tourism Strategy has a target to grow visitor spending by 50 per cent to reach $2.5 billion by the end of 2021.
Travel Manitoba said its focus is on Winnipeggers travelling outside the city, and rural Manitobans travelling to Winnipeg.
It will start including neighbouring provinces as part of the campaign once it’s deemed safe to do so.
CTVNews.ca Top Stories
Bodies found by U.S. authorities searching for missing B.C. kayakers
United States authorities who have been searching for a pair of missing kayakers from British Columbia since the weekend have recovered two bodies in the nearby San Juan Islands of Washington state.
Amid concerns over 'collateral damage' Trudeau, Freeland defend capital gains tax change
Facing pushback from physicians and businesspeople over the coming increase to the capital gains inclusion rate, Prime Minister Justin Trudeau and his deputy Chrystia Freeland are standing by their plan to target Canada's highest earners.
'It's discriminatory': Individuals refused entry to Ontario legislature for wearing keffiyeh
Individuals being barred from entering Ontario’s legislature while wearing a keffiyeh say the garment is part of their cultural identity— and the only ones making it political are the politicians banning it.
BREAKING Mounties will not be charged in shooting death of B.C. Indigenous man
Three Mounties in British Columbia will not face charges in the killing of a 38-year-old Indigenous man on Vancouver Island in 2021.
Canada's favourite sport to watch is hockey, survey shows
The 2024 Stanley Cup playoffs have already delivered a fever level of fan excitement in Canada.
Douglas DC-4 plane with 2 people on board crashes into river outside Fairbanks, Alaska
A Douglas C-54 Skymaster airplane crashed into the Tanana River near Fairbanks on Tuesday, Alaska State Troopers said.
Tom Mulcair: Park littered with trash after 'pilot project' is perfect symbol of Trudeau governance
Former NDP leader Tom Mulcair says that what's happening now in a trash-littered federal park in Quebec is a perfect metaphor for how the Trudeau government runs things.
'It's just so hard to let it go': Umar Zameer still haunted by death of Toronto police officer
“It's just so hard to let it go. I mean, everyone is telling me, ‘you have to move on,’ but I know someone is not here [anymore]. So I don't know how I will move on." That’s what Umar Zameer, the man recently acquitted in the death of a Toronto police officer, told CTV News Toronto in a sit-down interview on Tuesday.
NASA hears from Voyager 1, the most distant spacecraft from Earth, after months of quiet
NASA has finally heard back from Voyager 1 again in a way that makes sense. The most distant spacecraft from Earth hadn't sent home any understandable data since last November.