Organization helping Manitoba youth announces new name, logo
Macdonald Youth Services (MYS) unveiled its new name and logo on Wednesday as part of the organization’s commitment to reconciliation.
The organization, which provides support for the province’s youth, is now called ‘The Link: Youth and Family Supports.’
This rebrand comes after the board of directors decided in June 2021 to change the name of the organization to acknowledge the harms caused by the residential school system and to recognize the call to take action toward reconciliation.
The new name came about following a consultation process with knowledge keepers, community organizations, youth, families, funders, and staff.
Shane Storie, chair of the board for The Link, said the new brand is the first step in a “transformative journey.”
“I am so proud to be a part of this impactful change and even though we have a new look, the valuable work being done will carry on as we persevere and strive to create a safe, positive, environment for everyone,” Storie said in a news release.
Along with a new name, the organization unveiled a new icon that symbolizes connection, unity, and compassion.
The Link notes that the colours of the new icon – which include shades of green, gold and blue – show the organization’s connection to the earth. It explained the green represents growth, the gold represents the sun, and the blue represents the sky and water.
"Our values are echoed in this new brand, the story connects us to the communities we serve and gives us action and direction for the path we embark on today,” said Kerri Irvin-Ross, CEO of The Link, in a news release.
”We’ve built a strong foundation over the years, but I am very excited to see what we can accomplish going forward together by being a vital link for many youth and families in our province.”
CTVNews.ca Top Stories
Quebec nurse had to clean up after husband's death in Montreal hospital
On a night she should have been mourning, a nurse from Quebec's Laurentians region says she was forced to clean up her husband after he died at a hospital in Montreal.
Cuban government apologizes to Montreal-area family after delivering wrong body
Cuba's foreign affairs minister has apologized to a Montreal-area family after they were sent the wrong body following the death of a loved one.
What is changing about Canada's capital gains tax and how does it impact me?
The federal government's proposed change to capital gains taxation is expected to increase taxes on investments and mainly affect wealthy Canadians and businesses. Here's what you need to know about the move.
'Anything to win': Trudeau says as Poilievre defends meeting protesters
Prime Minister Justin Trudeau is accusing Conservative Leader Pierre Poilievre of welcoming 'the support of conspiracy theorists and extremists,' after the Conservative leader was photographed meeting with protesters, which his office has defended.
Northern Ont. lawyer who abandoned clients in child protection cases disbarred
A North Bay, Ont., lawyer who abandoned 15 clients – many of them child protection cases – has lost his licence to practise law.
Boeing's financial woes continue, while families of crash victims urge U.S. to prosecute the company
Boeing said Wednesday that it lost US$355 million on falling revenue in the first quarter, another sign of the crisis gripping the aircraft manufacturer as it faces increasing scrutiny over the safety of its planes and accusations of shoddy work from a growing number of whistleblowers.
Bank of Canada officials split on when to start cutting interest rates
Members of the Bank of Canada's governing council were split on how long the central bank should wait before it starts cutting interest rates when they met earlier this month.
Fair in Ontario, flurries in Labrador: Weather systems make for an erratic spring
"It's a bit of a complicated pattern; we've got a lot going on," said Jennifer Smith of the Meteorological Service of Canada in an interview with CTVNews.ca on Wednesday. "[As is] typical with weather, all of these things are related."
Police tangle with students in Texas and California as wave of campus protest against Gaza war grows
Police tangled with student demonstrators in Texas and California while new encampments sprouted Wednesday at Harvard and other colleges as school leaders sought ways to defuse a growing wave of pro-Palestinian protests.