Winnipeg police are concerned for the well being of a 46-year-old man who went missing Thursday.

Police said Norman Brad Lambert, who normally goes by Brad, was last seen in Winnipeg on Thursday and is believed to have traveled to the RM of St. Anne.

He is about six feet tall (183 centimetres) and 240 pounds (109 kilograms). He was last seen wearing camouflage clothing and driving a black Ford F-150 truck.

Anyone with information is asked to call their local police agency or the Winnipeg Police Service missing persons unit at 204-986-6250.