The steps Travel Manitoba is taking to help the province's tourism industry recover
Travel Manitoba is looking at ways to help the tourism industry in the province, which took a hit during the COVID-19 pandemic.
Before the pandemic, tourism was a $1.6 billion industry in Manitoba; since then, it has lost between 25 per cent and 60 per cent of its revenue.
Travel Manitoba said people choosing to travel within the province is one of the keys to recovery.
It mailed out a 112-page Road Trip Guide that is filled with day trips and overnight staycation options within the province.
“The road trip campaign covers a tremendous amount of the province,” said Colin Ferguson, president and CEO of Travel Manitoba.
“It’s not just A to B, it’s everything in between as well. There are 18 individual road trips. If you have received a guide at home through a direct-mail program, I encourage you to open it up and have a look at it.”
The Manitoba Chambers of Commerce also has a Tourism Receipt Incentive Program, or T.R.I.P., which allows Manitobans 18 and over to submit receipts for a paid overnight stay at a Manitoba accommodation.
“Between July 31st and August 16th of this year, (you can get) a rebate of $100 on a hotel stay, or $150 on a pre-arranged stay and play package,” said Chuck Davidson, president and CEO of Manitoba Chambers of Commerce.
“Eligible stays include hotels, motels, B&Bs that are members of the Bed and Breakfast Association, lodges and resorts.”
Davidson said the Chambers want to ensure Manitoba’s tourism industry recovers for the sake of Manitoba businesses, and the benefit of residents.
The Manitoba Tourism Strategy has a target to grow visitor spending by 50 per cent to reach $2.5 billion by the end of 2021.
Travel Manitoba said its focus is on Winnipeggers travelling outside the city, and rural Manitobans travelling to Winnipeg.
It will start including neighbouring provinces as part of the campaign once it’s deemed safe to do so.
CTVNews.ca Top Stories
Several flight attendants from Pakistan have gone missing after landing in Canada
Multiple flight attendants from Pakistan International Airlines have abandoned their jobs and are believed to have sought asylum in Canada in the past year and a half, a spokesperson for the government-owned airline says.
BREAKING Ottawa public school board, 3 Toronto-area school boards launch lawsuit against social media giants
The Ottawa-Carleton District School Board and three school boards in the Toronto-area have launched legal action against social media giants, accusing them of "disrupting students' fundamental right to education."
Doctors visiting a Gaza hospital are stunned by the war's toll on Palestinian children
An international team of doctors visiting a hospital in central Gaza was prepared for the worst. But the gruesome impact Israel’s war against Hamas is having on Palestinian children still left them stunned.
Crypt near Marilyn Monroe and Hugh Hefner could fetch US$400,000 at auction
A one-space mausoleum crypt in the vicinity of Marilyn Monroe and Hugh Hefner will go on auction Saturday, when it is expected to reach between US$200,000 and $400,000.
This Toronto restaurant is no longer accepting tips. Here's how it's going
A Toronto restaurant introduced a surprising new rule that reduced the cost of a meal and raised the salaries of staff – tipping is no longer accepted.
A Nigerian woman reviewed some tomato puree online. Now she faces jail
A Nigerian woman who wrote an online review of a can of tomato puree is facing imprisonment after its manufacturer accused her of making a “malicious allegation” that damaged its business.
Premiers not being truthful about carbon tax, Trudeau says while sparks fly in Ottawa
Prime Minister Justin Trudeau says Conservative premiers across the country are 'not telling the truth' when it comes to the carbon tax. Trudeau's comments came as fresh sparks were flying in Ottawa at a recalled House of Commons committee.
Far North police 'dispatch' polar bear stalking schoolyard
Police and local hunters in an Ontario Far North First Nation community have “dispatched” a polar that was showing abnormal behaviour and treating the area as a hunting ground.
What new auto insurance reforms will mean for Ontarians, if they get introduced
Ontario has among the highest rates for auto insurance premiums in Canada -- just below Alberta and Nova Scotia -- however, the introduction of an insurance reform in the provincial budget could soon lower prices.