The steps Travel Manitoba is taking to help the province's tourism industry recover
Travel Manitoba is looking at ways to help the tourism industry in the province, which took a hit during the COVID-19 pandemic.
Before the pandemic, tourism was a $1.6 billion industry in Manitoba; since then, it has lost between 25 per cent and 60 per cent of its revenue.
Travel Manitoba said people choosing to travel within the province is one of the keys to recovery.
It mailed out a 112-page Road Trip Guide that is filled with day trips and overnight staycation options within the province.
“The road trip campaign covers a tremendous amount of the province,” said Colin Ferguson, president and CEO of Travel Manitoba.
“It’s not just A to B, it’s everything in between as well. There are 18 individual road trips. If you have received a guide at home through a direct-mail program, I encourage you to open it up and have a look at it.”
The Manitoba Chambers of Commerce also has a Tourism Receipt Incentive Program, or T.R.I.P., which allows Manitobans 18 and over to submit receipts for a paid overnight stay at a Manitoba accommodation.
“Between July 31st and August 16th of this year, (you can get) a rebate of $100 on a hotel stay, or $150 on a pre-arranged stay and play package,” said Chuck Davidson, president and CEO of Manitoba Chambers of Commerce.
“Eligible stays include hotels, motels, B&Bs that are members of the Bed and Breakfast Association, lodges and resorts.”
Davidson said the Chambers want to ensure Manitoba’s tourism industry recovers for the sake of Manitoba businesses, and the benefit of residents.
The Manitoba Tourism Strategy has a target to grow visitor spending by 50 per cent to reach $2.5 billion by the end of 2021.
Travel Manitoba said its focus is on Winnipeggers travelling outside the city, and rural Manitobans travelling to Winnipeg.
It will start including neighbouring provinces as part of the campaign once it’s deemed safe to do so.
CTVNews.ca Top Stories
'One of the single most terrifying things ever': Ontario couple among passengers on sinking tour boat in Dominican Republic
A Toronto couple are speaking out about their 'extremely dangerous' experience on board a sinking tour boat in the Dominican Republic last week.
What Canadians think of the latest Liberal budget
A new poll suggests the Liberals have not won over voters with their latest budget, though there is broad support for their plan to build millions of homes.
opinion Why you should protect your investments by naming a trusted contact person
Appointing a trusted person to help with financial obligations can give you peace of mind. In his personal finance column for CTVNews.ca, Christopher Liew outlines the key benefits of naming a confidant to take over your financial responsibilities, if the need ever arises.
Teacher shortages see some Ontario high school students awarded perfect grades on midterm exams
Students at a high school in York Region have been awarded perfect marks on their midterm exams in three subjects – not because of their academic performances however, but because they had no teacher.
'My stomach dropped': Winnipeg man speaks out after being criminally harassed following single online date
A Winnipeg man said a single date gone wrong led to years of criminal harassment, false arrests, stress and depression.
Photographer alleges he was forced to watch Megan Thee Stallion have sex and was unfairly fired
A photographer who worked for Megan Thee Stallion said in a lawsuit filed Tuesday that he was forced to watch her have sex, was unfairly fired soon after and was abused as her employee.
Ottawa injects another $36M into vaccine injury compensation fund
The federal government has added $36.4 million to a program designed to support people who have been seriously injured or killed by vaccines since the end of 2020.
An Ontario senior thought he called Geek Squad for help with his printer. Instead, he got scammed out of $25,000
An Ontario senior’s attempt to get technical help online led him into a spoofing scam where he lost $25,000. Now, he’s sharing his story to warn others.
Her fiance has been in prison for 49 years. She's trying to free him before it's too late
Christine Roess is a retired consultant. Ezra Bozeman has spent the last 49 years in prison, serving a life sentence for a murder he says he didn’t commit. Against the odds, the two fell in love.