A campaign to prevent sex trafficking during Grey Cup week in Winnipeg is underway.

The province and community groups have launched an awareness program called “Buying Sex Is Not a Sport.”

It includes a 24/7 phone hotline for people impacted by sexual exploitation.

Posters will be placed in 40 sports bars and restaurants and on transit buses. Stickers with the campaign message will also be placed in cabs.

"Football is a sport a great sport, but buying sex is not a sport, predators not welcome," said Justice Minister Gord Mackintosh.

Officials with the campaign said research has shown the potential for human trafficking increases when large sporting events take place.

The hotline number is 1-844-333-2211.

Klinic will run the hotline using 150 staff members and volunteers.