Winnipeg Jets fans have been lining up all day to purchase white t-shirts, hoodies and jerseys.
Before the NHL Jets left Winnipeg in 1996, fans had a tradition to wear white, and create “whiteouts” in the stands during playoff games at home.
Sarah Gay lined up at the Jets Store Friday in MTS Centre to purchase more than $500 worth of white shirts for her office Friday.
Gay said people used to wear regular white t-shirts for the whiteouts but now people are so excited the Jets returned to Winnipeg, people are willing to shell out more.
Mark Laarveld was spending $400 on white jerseys on Friday. He told CTV he wanted to support the Winnipeg Jets so they never leave again. When he said that in the store on Friday, several people started cheering.
True North Sports & Entertainment communication director Scott Brown said they pre-ordered the white gear in case the Jets made it to the playoffs.
Brown did not give a specific amount on how much the sports organization has already sold, or how many jerseys were ordered, but said the steady sales were having a positive impact on the company.
He said the economic spinoff from the playoff run would not have an impact on the financial sustainability the proposed $400 million development of True North Square.
At the Jets Store, the t-shirts retail for $15. White jerseys go for $99.99.
Brown said about 1,000 playoff game tickets will go on sale Tuesday morning at 10 a.m.
The rest have already been sold to season ticket holders.
To prevent fraud, anyone from outside Canada will have to pick up their ticket in person.
He said Friday any tickets on Stub Hub are fraudulent because they have not yet released any tickets to be sold.
