It will soon be easier to identify local food products on Manitoba shelves.

Premier Greg Selinger helped launch a new campaign Thursday that will see special signage put up to indicate Manitoba-made foods at Safeway grocery stores. 

Selinger said the campaign would help rural producers, boosting job connections between cities and rural areas. 

The "Buy Manitoba" signs will indicate that ingredients are at least 85 per cent locally sourced, including companies such as Granny's Poultry, Natural's Bread and Bothwell Cheese. 

"Now, they'll go, 'This is a Manitoba-made company. We didn't know that after all this time.' I think that'll be the biggest impact for us," said Ivan Balenovic from Bothwell Cheese. 

The new program is part of a $3 million campaign by the province and Manitoba's food processing industry. Safeway has also contributed nearly $1 million towards the campaign, which is being rolled out at 33 Safeway stores across the province. 

The plan is to expand the program, eventually including restaurants which will display Manitoba options in their menus.