The steps Travel Manitoba is taking to help the province's tourism industry recover
Travel Manitoba is looking at ways to help the tourism industry in the province, which took a hit during the COVID-19 pandemic.
Before the pandemic, tourism was a $1.6 billion industry in Manitoba; since then, it has lost between 25 per cent and 60 per cent of its revenue.
Travel Manitoba said people choosing to travel within the province is one of the keys to recovery.
It mailed out a 112-page Road Trip Guide that is filled with day trips and overnight staycation options within the province.
“The road trip campaign covers a tremendous amount of the province,” said Colin Ferguson, president and CEO of Travel Manitoba.
“It’s not just A to B, it’s everything in between as well. There are 18 individual road trips. If you have received a guide at home through a direct-mail program, I encourage you to open it up and have a look at it.”
The Manitoba Chambers of Commerce also has a Tourism Receipt Incentive Program, or T.R.I.P., which allows Manitobans 18 and over to submit receipts for a paid overnight stay at a Manitoba accommodation.
“Between July 31st and August 16th of this year, (you can get) a rebate of $100 on a hotel stay, or $150 on a pre-arranged stay and play package,” said Chuck Davidson, president and CEO of Manitoba Chambers of Commerce.
“Eligible stays include hotels, motels, B&Bs that are members of the Bed and Breakfast Association, lodges and resorts.”
Davidson said the Chambers want to ensure Manitoba’s tourism industry recovers for the sake of Manitoba businesses, and the benefit of residents.
The Manitoba Tourism Strategy has a target to grow visitor spending by 50 per cent to reach $2.5 billion by the end of 2021.
Travel Manitoba said its focus is on Winnipeggers travelling outside the city, and rural Manitobans travelling to Winnipeg.
It will start including neighbouring provinces as part of the campaign once it’s deemed safe to do so.
CTVNews.ca Top Stories
Police officer hit by driver of fleeing vehicle in Toronto
York Regional Police say they are continuing to search for a suspect in an auto theft investigation who was captured on video running over a police officer in Toronto last month.
The kids from 'Mrs. Doubtfire' are all SUPER grown up now, and we're not OK
The adorable trio of child actors from the 1993 classic comedy 'Mrs. Doubtfire,' which starred the late and great Robin Williams, are all grown up and looking back on their seminal time together.
TD worst-case scenario more likely after drug money laundering allegations: analyst
TD Bank Group could be hit with more severe penalties than previously expected, says a banking analyst after a report that the investigation it faces in the U.S. is tied to laundering illicit fentanyl profits.
Premier Legault reiterates that McGill pro-Palestinian camp must be dismantled
Quebec Premier François Legault reiterated that the pro-Palestinian encampment at McGill University must be dismantled while police remain 'on the lookout for new developments.'
Drew Carey is never quitting 'The Price Is Right'
Drew Carey took over as host of 'The Price Is Right' and hopes he’s there for life. 'I'm not going anywhere,' he told 'Entertainment Tonight' of the job he took over from longtime host Bob Barker in 2007.
Video shows suspect setting Toronto-area barbershop on fire
Video of a suspect lighting a Richmond Hill barbershop on fire earlier this week has been released by police.
A Chinese driver is praised for helping reduce casualties in a highway collapse that killed 48
A Chinese truck driver was praised in local media Saturday for parking his vehicle across a highway and preventing more cars from tumbling down a slope after a section of the road in the country's mountainous south collapsed and killed at least 48 people.
'I have the will to live': N.B. woman needs double lung transplant
A New Brunswick woman suffering from sarcoidosis, a disease that limits your lung capacity, is in need of a double lung transplant.
Hulk Hogan, hurricanes and a blockbuster recording: A week in review of the Trump hush money trial
Crucial witnesses took the stand in the second week of testimony in Donald Trump's hush money trial, including a California lawyer who negotiated deals at the center of the case and a longtime adviser to the former president.