Travel Manitoba said a strong marketing push is to thank for an increase in American visitors to Manitoba last summer.
The organization said it was initially concerned about matching last summer’s strong tourism numbers bolstered by the FIFA Women’s World Cup. However, U.S. visitation to Manitoba was up three per cent in July of 2016.
“We really ramped up our marketing efforts in the U.S. this summer, and it seems to be paying off”, said Travel Manitoba president and CEO Colin Ferguson.
“Add to that the strength of our tourism attractions like Assiniboine Park Conservancy, the Canadian Museum for Human Rights, our world class fishing, and a growing calendar of festivals, and it’s a pretty powerful combination.”
Travel Manitoba’s summer campaign included advertising on United and American Airline flights with a video showing some of Manitoba’s most iconic attractions. A digital and print ad campaign was also launched in outlets like National Geographic.
The organization said overseas visitation to Manitoba was also up by 29 per cent in July, but it notes the increase reflects smaller overall numbers and sample sizes.
