Manitoba Liberals want to make it easier and cheaper to buy liquor.
Liberal Leader Rana Bokhari says the current system of government-owned liquor stores, private beer vendors and wine stores is not working.
She hinted at more privatization for beer, spirits and wine to create competition.
Bokhari said the party will study what other provinces do and get input from people to develop a new liquor strategy for Manitoba.
"It's consumer focused. It's focused on meeting the needs of Manitobans and it's focused on prices and accessibility," said Bokhari.
The Liberal leader said she would ban advertising of alcohol products by the government.
The party said it will unveil its plan in advance of the 2016 provincial election.
Currently, the Liberals hold just one of the 57 seats in the legislature.
Ron Lemieux, the minister responsible for liquor and lotteries, said Bokhari's plan would leave the province with less money for campaigns against impaired driving.
Lemieux also said he would like lower beer prices as much as anyone else, but liquor sales help government revenues.
The Alberta government got out of the retail liquor game 20 years ago. It maintains a markup at the wholesale level that puts more than $700 million a year into government coffers.
- with files from The Canadian Press
