WINNIPEG -- It doesn't take a master sleuth to figure out why people are braving the winter prairie winds and snow to flock to a field south of Winnipeg.

Bright white walls on a flat field hold within a wintry puzzle -- the world's largest snow maze.

The 2,789-metre-squared snow maze located about 30 kilometres south of Manitoba's capital in St. Adolphe achieved the Guinness World Record honour during its first season open last winter.

Owner Clint Masse says the sections of wall are two feet wide and more than six feet tall. They appear almost as thick and dense as the walls surrounding medieval castles.

"It's crazy," Masse admits with a laugh.

"I think every eight foot of wall we needed about four cubic yards of snow packed."

Even when the cold wind howls outside, Masse said the height and density of the walls keep people warm as they feel their way through.

Dressed in their winter finest -- snow pants, boots, toques and mittens -- around 20,000 people made their way down the paths, into dead ends and finally out the exit of the maze during the first year.

Snow maze

People find their way around Manitoba's Guinness World Record holding Snow Maze just south of Winnipeg in St. Adolphe Saturday, January 11, 2020. The maze is the largest snow maze in the world at 2789.11 metres squared. THE CANADIAN PRESS/John Woods

The maze is built on top of the Masse family's other big summer attraction -- A Maze in Corn. The giant corn maze, hay bale pyramid and petting zoo have been running on the family's property for more than 20 years. They also have added zip lines and a haunted forest.

Snow maze

THE CANADIAN PRESS/John Woods

In Manitoba, people are always looking for a way to get outside while staying warm once the temperatures drop, Masse said. A colleague told him about a different snow maze in Thunder Bay and he figured, with a corn maze already established, it would be a natural transition.

Masse decided if he was going to do it, he'd do it big. Before the snow began to fall, he contacted Guinness.

Things weren't quite as easy as he initially planned, Masse added with a hearty chuckle, but there was no turning back.

First the maze was designed. Then, Masse said, once the snow came crews used concrete-forming tools, tractors and a snow maker to start forming the walls.

"The first day you know we did probably 40 feet of wall. I thought that was pretty good," Masse said. "But then 40 feet of wall means that we are here until about June."

Their techniques were refined, they moved more quickly and crews worked 10-hour days until, finally, the record-breaking masterpiece was made. It was proclaimed as the largest snow maze by Guinness World Records after being measured Feb. 10, 2019.

Masse said this year they were more prepared, and brought on some extra employees, so the maze came up a lot faster and there were no concerns whether they'd be ready for opening day at the start of January.

Snow maze

THE CANADIAN PRESS/John Woods

People focused solely on getting to the end take about 20 to 30 minutes to exit the maze. Those who get turned about or are just having a lot of fun inside will be in there a lot longer.

"It's a little bit whimsical," Masse said.

This year Masse also added a large snow hill for sliding down and a gigantic igloo where people can get coffee, hot chocolate and hot toddies.

Masse said they've had visitors from all over Canada and the United States who have come to the area specifically for the magic of being in a snow maze.

"I like the look on people's faces because they are just like, 'Wow!' Their eyes are wide open, and they are like 'Holy smokes. It's crazy,"' he said.

Sharing the family's love for epic mazes is important, Masse said, but what they truly appreciate is how it's become a point of community pride. He runs it with his wife and children, his neighbour is his bookkeeper, and it's not uncommon to see friends stopping by to help during the season.

"If you drop a pin, within a mile, everyone's kids have worked on it."

Masse said it's not just his family's record-holding maze, it's Manitoba's.

IF YOU GO:

  • The snow maze is located on the A Maze In Corn property on St Mary's Road, about a 10 minute drive south of Winnipeg's Perimeter Highway.
  • The maze is open from 5 p.m. to 9 p.m., Thursday and Friday, and 11 a.m. to 9 p.m., Saturday and Sunday. Sleigh Rides run only on the weekend for $3 a ride.
  • Admission is $12 for those ages 13 and older, $10 for children 4-12, and free for those three and younger.
  • The snow maze is open January, February and part of March (weather permitting).