An online trend challenging how we define beauty has many Manitobans going without makeup.
#NoMakeupSelfie involves posting a makeup-free selfie and then nominating a friend to do the same.
Many think the campaign could help people embrace their natural beauty and build self-esteem.
But others say fighting against pressure to wear makeup shouldn't be replaced by pressure to do the opposite.
Whether you choose to participate or not, the campaign has started conversations about the importance of loving yourself, not your selfie.
In some cases, the no makeup hashtag has also helped raise money and awareness for cancer programs.
