It's a Winnipeg-based business concept that's growing, literally.
Local businesses and schools donate their recycled paper, it's turned into pulp and then seeds are added.
The mixture is then turned into things like wedding invitations, "thank you" notes or Christmas cards.
"You take the piece of paper and put it into a pot of soil. It will actually grow wildflowers right out of the seeds in the paper," explains Heidi Reimer-Epp from Botanical Paperworks.
Heidi Reimer-Epp has advertised in the Martha Stewart Wedding Magazine in the past but last week she got a phone call she'll never forget.
"We got a call from one of the stylists saying that they were interested in using some of our paper for confetti," she explained.
Reimer-Epp's confetti will be featured on a Martha Stewart Weddings television special as well as in Stewart's wedding magazine at the end of the month.
Friday Reimer-Epp was also interviewed on the Martha Stewart Satellite Radio Station.
"It's great, we've been waiting for Martha Stewart to call for years," she says with a laugh.
It's publicity the company doesn't really need anymore. It has become so successful in the last 11-years it goes through more than 136 kilograms of recycled paper a week and 25 million pieces of stationary every year.
"From an eco and environmental perspective it's really on trend right now," explains Reimer-Epp and with a household Hollywood star like Martha Stewart endorsing her product it's a seed that may be just beginning to blossom.
With a report from CTV's Rachel Lagace
