The response to a promotion at a local 7-Eleven proves why Winnipeg is the Slurpee capital of the world.

The store at St. Mary’s Road and Osborne Street offered a free Slurpee to anyone who showed up wearing a bathing suit on Saturday.

According to Environment Canada, the temperature at the time was a balmy minus 32 degrees with the wind chill.

Derek Ducharme says going out in the cold is worth it in exchange for the treat.

"I used to be really crazy about Slurpees,” he said. “I slowed down, ‘cause of the health kick, New Year, but I'm breaking that resolution today, ‘cause it's free, haha.”

Ducharme says embracing winter is part of living in our winter city.