Manitobans who seek medical help to conceive can now have up to 66 per cent of their fertility treatment expenses reimbursed through their income tax, officials announced on Monday.

Health Minister Theresa Oswald and Finance Minister Rosann Wowchuck announced a 40 per cent refundable tax credit on up to $20,000 a year of fertility treatment expenses.

That means the maximum benefit is $8,000.

"Many people go through challenges when trying to start their family and the significant cost of fertility treatments is a real financial hurdle," said Oswald. "This tax credit is an important step for Manitoba families and we are proud to be the first province in western Canada to offer this support."

The tax credit applies to money paid to a recognized clinic or health-care provider in Manitoba and prescription drugs costs, officials said.

For example, the credit applies to in vitro fertilization, drug therapies to encourage ovulation and insemination procedures.

When combined with other existing tax credits, up to 66 per cent of fertility treatment costs can be reimbursed through the tax system, officials said.

"Manitoba is pleased to follow through on this important commitment to families," said Wowchuk. "We continue to make investments that make our province a more attractive place to live, work and raise a family."

Provincial government officials estimated the cost of the new tax credit at $800,000. It will take effect Oct. 1.

The credit is not retroactive.

Cheryl and Tim McQueen are the proud parents of twins Kyle and Luke, thanks to a fertility treatment that cost about $10,000.

"It is a huge expense and one that you don't really bank on having to incur," said Cheryl McQueen.

The McQueens were fortunate that their first in vitro fertilization treatment was successful, but at $8,000 to $12,000 per treatment, it not an option for many Manitobans who need multiple rounds of treatment to conceive.

- with a report from CTV's Laura Lowe