Winnipeg police will soon jump into the social media realm to connect with citizens.

“We’re going to start with a YouTube channel and we have some humble beginnings with that at present and we’re going to be rolling out a Twitter account,” said Insp. Rick Lange from Winnipeg police.

Police have a YouTube channel already and plan to ramp it up with content this year.

The power and perils of social media are top of the agenda at the Canadian Association of Chiefs of Police conference in Winnipeg.

Officials from law enforcement agencies from across Canada are attending the 108-year-old annual the Canadian Association of Chiefs of Police conference in Winnipeg.

“With the ever-changing advancements of the internet and social networking, communications and the need to remain ahead of existing trends remain top of mind for executives,” said Winnipeg Police Chief Devon Clunis in a press release.

When it comes to social media, Chief Clunis says “it is an essential component to effective police management that affects law enforcement and ultimately, the safety and security of Canadian citizens.”

Chief Clunis is acting as a conference host along with CACP President Chief Constable Jim Chu for the 400 delegates and exhibitors in attendance.

Chief Const. Jim Chu says law enforcement must also deal with the ‘dark-side’ of social media.

“The Internet continues to be a safe-haven for those who choose to exploit the technology,” stated Chief Chu in a press release.

The 2013 conference will allow officials and police officers to share ideas and engage in professional-development session over the next three days.